Beauty Retail Store Design

Store & Event Design

Lili has designed retail stores for beauty in various store formats: independent, shop-in-shop, travel retail, etc., as well as pop-up events.

Having worked with brands both in-house and with agencies, Lili understands the intricacies of beauty stores, from brand and marketing guidelines, to customer experience, to local market physical requirements.

Lili has extensive experience producing test fits and iterative layouts, adapting designs to different store formats, specifying finishes and furniture, and coordinating with vendors, farbicators, and other stakeholders.

Visual Merchandising, Planogramming & 3D Visualization

Beauty stores are ultimately about the customer having an exceptional experience with the product. How the product is laid out and presented hugely impacts how the customer will approach the display. Through iterative design, 3D visualizations, and product planogramming, Lili has worked with brands on creating visual merchandising solutions that fulfill customer experience, marketing, and business requirements.

Software used: Sketchup, V-Ray, Enscape, Keyshot, Illustrator, Photoshop.

Retail Design Guidelines

As a veteran retail designer, Lili also has experience developing, maintaining, and distributing guidelines for retail store design for various store formats.

Fixtures: design, design intent documentation drawings, fabricator coordination during prototyping and production phases.

Finishes: specification, samples procurement and distribution to respective store managers.

Coordination: working with local markets to find optimal matches to finish specifications based on control samples and local availability.